Good branding must start with the CEO, says Fran Kelly of CEOVIEW Branding. He says CEOs must become “Brand Champions” in order to be the most
Can Taylor Swift Trademark Her Lyrics?
Taylor Swift recently applied to trademark several phrases from her songs. In doing so, she is breaking new ground in testing the limits of the
Is It Worth Getting a Trademark? Time Will Tell
In today's increasingly digitized markets, small businesses can go from mom and pop operations to household names nearly overnight. Take the food
Intellectual Property . . . and CHOCOLATE?
Intellectual property and CHOCOLATE. Rarely do two of my favorite topics converge, and yet for the last few days I've watched my newsfeed light up
IKEA, Ikeahackers, and the “Streisand Effect”
A worldwide community – a subculture, some might say – grew up around the IKEA stores. They call themselves IKEAhackers, and they love to create
Phoenix Hockey Team Trademark Flap
An Arizona man has registered a number of trade names with the state of Arizona, including Phx Suns, Phx Cardinals, AZ Diamondbacks, and … Arizona
Application to Trademark “Candy” Removed by King Digital Entertainment
Certain circles within the video game market have been lit on fire in recent months, when it became known that King Digital Entertainment was
New IP Awareness Assessment Tool from the U.S. Patent Office
The U.S. Patent Office has released a Beta IP Awareness Assessment Tool. The tool asks questions and determines potential intellectual property needs
Please stop with the comparative advertising trademark infringement lawsuits!
Few things make less sense than companies who file trademark infringement suits based on use of a trademark to compare one product or service to