The drama over Macy’s line of Martha Stewart products continues, the company recently taking measures to block J.C. Penney Co. from selling the designer items in store. It appears the battle may have temporarily sided in favor of J.C. Penney Co.
Measures were taken on behalf of Macy’s despite the offending company, J.C. Penney Co., refraining from carrying the Martha Stewart name or trademark. A New York judge has temporarily ruled in favor of the latter company.
Described only as a “bye” period in an immense legal battle, the ultimate ruling will undoubtedly help determine the fate of J.C. Penney, currently in the midst of financial crisis. The move to include popular Martha Stewart items is indicative of a company searching for steady footing in a slippery market.
Macy’s earlier made a claim that it has the exclusive right to sell Martha Stewart items such as bedding, bath and tableware. The agreement runs through 2018. Macy’s eventually filed suit against J.C. Penney and Martha Stewart’s company after announcement of a budding partnership went public.
J.C. Penney has already manufactured products sand has them currently stored in warehouses, poised to hit the market dependent upon a final ruling.